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Paid Social

2025 Holiday Paid Social Checklist

Holiday shopping and travel planning are starting earlier than ever, with people turning to Meta…
Anne Christensen
Anne ChristensenOctober 29, 2025
Insights & News

Holiday 2025 Shopper Trends — Why “Early” Is No Longer Optional

As brands gear up for the holiday season, one insight stands out: the window to…
Anne Christensen
Anne ChristensenOctober 17, 2025
Machine LearningSocial Media

LinkedIn Expands AI & Ad Targeting — What Marketers Should Know

On November 3, LinkedIn will begin sharing more member data with Microsoft for ad personalization,…
Anne Christensen
Anne ChristensenOctober 17, 2025
Insights & News

Facebook Adds Comscore Markets to Ads Manager

Facebook has rolled out Comscore Markets® in Ads Manager — a new location-targeting option that…
Anne Christensen
Anne ChristensenOctober 17, 2025
Insights & News

LinkedIn Adds Duolingo Scores & AI Interview Prep

LinkedIn continues to evolve beyond a networking platform, introducing features that strengthen its role in…
Anne Christensen
Anne ChristensenOctober 17, 2025
Insights & News

Why Reddit Is Suddenly a Marketing Powerhouse

Reddit has quietly become one of the most influential platforms in search and discovery. According…
Anne Christensen
Anne ChristensenOctober 17, 2025
Insights & News

TikTok’s Ownership Saga Nears an End

The long-running TikTok saga may be reaching its conclusion. According to The Wall Street Journal,…
Anne Christensen
Anne ChristensenOctober 17, 2025
Insights & News

From data merchants to media titans

Amex and Mastercard are now media networks. Who isn’t? POV by Gellena Lukats, Executive Director…
Anne Christensen
Anne ChristensenOctober 16, 2025
Social Media

What’s Happening

They saved TikTok But what exactly did they save?​ POV by Gellena Lukats, Executive Director,…
Anne Christensen
Anne ChristensenOctober 10, 2025
Press

A New Kind of Marketing Partner for a New Era of Hospitality: Veridian Launches to Drive Margin and Revenue Just in Time for Budget Season 

New York, NY September 25, 2025 — A new agency built by operators who’ve lived…
Anne Christensen
Anne ChristensenSeptember 26, 2025
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