Reddit has quietly become one of the most influential platforms in search and discovery. According to SEMRush, Reddit is now the #2 most-visited site in the U.S. and #3 in Canada. This surge is tied to AI-driven search: chatbots increasingly cite Reddit discussions as trusted sources. A major driver was Reddit’s 2023 deal with Google to provide exclusive data for Search and AI (TechCrunch).
Why This Matters
Since the Google partnership, referrals from Search have soared. Reddit content appears prominently in AI overviews, giving it a visibility edge over traditional publishers. For marketers, this changes how audiences discover recommendations, reviews, and conversations.
The Hospitality Angle
Hospitality brands, in particular, should pay attention. Subreddits around travel, restaurants, and local culture have become trusted peer-driven spaces where AI engines scrape insight. A single authentic post about a hotel stay may travel far beyond the platform itself, showing up in Google or Bing’s AI summaries.
Marketing Implications
- Monitor brand mentions. Reddit chatter is increasingly part of the “front page” of the internet.
- Test paid Reddit campaigns. Sentiment is often stronger here than on Meta or X.
- Respect the culture. Redditors reward authenticity and punish corporate overreach.
Final Word
Reddit isn’t just a social network — it’s becoming an AI-era discovery engine. Ignoring it now means missing out on how millions of consumers form impressions of your brand.
