What makes Veridian different from other hospitality marketing agencies?
We’re a hospitality marketing partner built to support your commercial goals, not just deliver impressions. We come from your world. We’ve worked in hotel operations, run revenue meetings, and built campaigns from the inside out. That perspective informs everything we do.
We align media to the way your property earns. That means matching spend to your booking curve, rate structure, and outlet contribution so every campaign supports margin, not just visibility.
Where most agencies optimize for media KPIs, we plan against revenue targets. And when market conditions shift, we adjust. Because in hospitality, they always do.
What types of clients do you work with?
- 15% year-over-year increase in direct revenue across core hotel clients
- 22% revenue growth during COVID for a global hotel and resort group
- Lift across spa, F&B, loyalty, and upsell revenue using full-journey planning
- Media strategies tied to pacing, outlet share, and contribution value
We’ve supported more than 1,100 properties across 35 countries.
What results have you delivered?
We started out in hotel operations and marketing. We’ve stood behind the front desk and at the front of the boardroom. We’ve helped guests find last-minute reservations and hair dryers at 3:00 in the morning. When we call ourselves your marketing concierge, it’s more than words. We serve your marketing with the same attention you give to your guests.
We founded Veridian because we believe there’s a better way to increase your margin and your revenue. It starts with understanding the pressure of expiring assets. Every empty bed, seat, and table is a lost opportunity. That’s why the best operators look beyond occupancy and focus on total revenue per guest—the spa appointments, restaurant and beverage. Every part of the operation makes a difference.
We understand those numbers… well enough to know that your business is about more than numbers. It’s about meeting the guest where they are, and anticipating what they’ll need next. Every interaction is a chance to build a lasting relationship. And every part of the team—your team, our team—has a part to play in making that happen.
We speak your language. And we’re here to serve.
What services do you offer?
We provide:
- Strategic consulting
- Paid search, social, metasearch, and programmatic
- Linear, print, Out of Home, and other traditional media
- CRM, loyalty, lifecycle marketing, and guest retention
- AI-driven personalization and segmentation
- Offer development and revenue-focused creative
- Full-funnel attribution and performance analytics
See our Services page for full descriptions.
How do you work?
We begin with the economics of your property: booking curve, rate mix, outlet contribution, and pacing. These inputs shape the media plan. We don’t work from a template—we work from your numbers up.
Next, we look at total revenue per guest. That means designing strategies that maximize contribution across every part of the guest experience. If you offer a standout culinary program, we make sure it performs as well as it presents. If your spa sees downtime during weekdays, we help fill those gaps with high-yield demand. If your event space is underutilized midweek, we target segments that can shift volume.
From there, we identify where margin can improve and where revenue can grow through direct channels. Our focus is contribution, not just efficiency.
Every plan is built to adapt. We account for market volatility, seasonal trends, border policy, and pacing irregularities—because if you’ve worked in hospitality, you’re already used to planning for the unexpected.
What does onboarding look like?
Many agencies say they’re ready on day one. That’s only true if they understand how your business actually works. We do.
We begin with a discovery sprint focused on revenue structure, guest segmentation, channel performance, and outlet mix. From there, we create a campaign roadmap and a working forecast tied to contribution targets.
Within the first month, you’ll have a revenue-aligned campaign plan, a live dashboard connected to your data, a prioritized margin opportunity map, and direct access to your full delivery team.
How can you help me maximize revenue across all streams?
We use a proprietary tool—the TRevPAR Planner—to connect media investment to Total Revenue per Available Room. That includes rooms, dining, spa, events, and loyalty.
The tool helps your team understand how each channel contributes to the full revenue picture. It supports spend decisions, investment levels, and performance expectations across departments.
- Maps channel mix to actual revenue outcomes
- Uses CRM and on-site performance data
- Aligns marketing and revenue teams using shared logic
- Helps justify media spend to leadership
It’s more than a reporting tool. It’s a planning system, built to match the way hospitality businesses actually operate.